The problem

New assets
New store package
New approval

Setup starts over
Where it broke

App setup lived inside the event
Every event needed a new store package
Event setup
Asset collection
Store submission
Approval
Mobile login

My role

Senior Product Designer
Organizer dashboard
Event portal
iOS & Android app
Internal tooling

Option 1
Put every event
in one app
Less setup for organizers
Attendees may see irrelevant events
Option 2
Reuse an app and
select its events
Organizers choose what it carries
A deliberate setup step
Chosen

App
Events
Access
Name, branding, store assets
Pages, content, publish state
Who sees each event
01  Apps

Organizer · Event apps
02  Branding

Organizer · App branding
03  Events

Organizer · App events
04  Access

Access to one event
Access to both events
No event access
Adoption
13

63
Events
38k
Registrations

Source: Zuddl product analytics
Largest app

Each tile is one event in that app
Source: Zuddl product analytics
Reuse
Adopting organizations
0.0%
Reuse an app

Source: Zuddl product analytics
Frame 13

Pradeep Prakash · Senior Product Designer
13 multi-event apps
38k registrations
18 events in one app
+63% apps created
Pradeep
ku2design / Multi-event apps
00:00:00
Frame 1 of 13   The problem
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