The problem

Joining sessions
Stopping at booths

No record beyond attendance
What it needed

Real-world action
Clear task
Fair reward
Result to review

My role

Senior Product Designer
Organizer setup
Mobile game flows
Leaderboard
Submissions

Option 1
Build every action
in the PRD
Every task covered at launch
Risked the customer's event date
Option 2
Build a reusable model,
launch two actions
Can grow beyond QR and photo
More setup for organizers up front
Chosen

Event
Game
Task
Action
Reward
01  Setup

Organizer · Create game
02  Tasks

Organizer · Create task
03  Attendees

Attendee app · Games
04  Feedback

Upload photos
Points earned
Invalid QR code
05  Review

Organizer · Submissions
Adoption
379
Games configured
77
Events
44
Organizations
Each square is one game
1,062 tasks created across those games
Source: Zuddl product analytics
Participation
Registrants at gamified events
0.0%
Actively participated

Source: Zuddl product analytics
Frame 13

Pradeep Prakash · Senior Product Designer
379 games
77 events
1,062 tasks
4,584 attendees rewarded
Pradeep
ku2design / Gamification
00:00:00
Frame 1 of 13   The problem
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