The problem

Set credit rules
Track progress
Issue proof

Attendee stage
Missing
Revenue at risk
Where it broke

No single place to set the rule
No progress view for attendees
Organizer setup
Session activity
Credit calculation
Certificate
Email
Report

My role

Senior Product Designer
Organizer setup
Attendee progress
Certificate builder
Email
Reports

Option 1
Keep credits in
a separate tool
Less to build in Zuddl
Customers still need a second platform
Option 2
Build credits into
the event
Customers stay on one platform
More states and rules to design
Chosen

Setup
Progress
Proof
01  Setup

Organizer · Engagement settings
Configure certificate
02  Progress

03  Proof

Attendee · Live stage
Credits
Total CPE credits earned
0/5
LIVE SESSIONS
AI-Powered Decision Making in Finance
Complete the tasks below to earn credits
CPE credits
0/1
Watch 30 to 60 minutes of session
0.1
Answer polls (0/5 completed)
1
Cybersecurity & Compliance
The Future of Work: Navigating Hybrid & Remote Collaboration
AI-Powered Decision Making in Finance
UPCOMING SESSIONS
Cybersecurity & Compliance
Certificate is available
Certificate
Attendee credit report
From the same CPE record
One record
12345678
×
Adoption

CPE events per quarter
Q2'25
Q2'26
0
0
Source: Zuddl product analytics
Adoption
205,344
attendees credited
1,631
events
122
organizations
Each square is one event that used CPE credits
Source: Zuddl product analytics
Repeat use
Adopting organizations
0.0%
Ran 2+ CPE events

Source: Zuddl product analytics
Momentum
93%

Last 12 months
Earlier
257,224 credit records  ·  344,372 credit-hours
Source: Zuddl product analytics
Frame 13

Pradeep Prakash · Senior Product Designer
205,344 attendees credited
1,631 events
122 organizations
8× year over year
Pradeep
ku2design / CPE credits
00:00:00
Frame 1 of 13   The problem
120 bpm